Leadway Holdings, Nigeria’s leading non-banking financial services group, has launched the third edition of its highly anticipated December On-Lock campaign. This annual initiative, rooted in the theme “protection is better than loss,” underscores the company’s unwavering commitment to safeguarding lives, assets, and wellbeing during the festive season—a period marked by increased risks alongside celebrations.
Aishat Bello-Garuba, Head of Corporate Services at Leadway Holdings, highlighted the campaign’s purpose, stating, “Festive celebrations should not come at the cost of personal safety or loss of belongings. At Leadway, we understand the importance of the festive season and are equally aware of the risks associated with this period. Hence, the need to be proactive rather than reactive.”
The campaign offers a range of insurance and financial solutions, including gadget insurance, householder insurance, motor insurance, pension management, and health coverage. These products aim to provide comprehensive protection, ensuring Nigerians can fully enjoy the vibrancy of the season with peace of mind.
“Our message is simple yet profound: protection is not just a precaution but an assurance of joy during the most wonderful time of the year,” Bello-Garuba added. She emphasized that the campaign reflects Leadway’s broader vision of being a trusted partner, not just a financial service provider, offering security and support during life’s critical moments.
The December On-Lock campaign also includes strategic collaborations with leading festive events across the country. These partnerships embed the ethos of safety into the heart of holiday celebrations, aligning with Leadway’s mission to enhance customers’ confidence and security through tailored insurance solutions.
Since its inception three years ago, the campaign has grown to become a cornerstone of Leadway’s brand identity, demonstrating the company’s proactive approach to addressing seasonal risks. Through this initiative, Leadway continues to position itself as a leader in providing innovative solutions that safeguard what matters most—lives, assets, and wellbeing.
This year’s edition promises to extend that legacy, ensuring Nigerians can embrace the season’s joy while remaining protected against unexpected challenges.
