Leadway Group, Nigeria’s leading non-banking financial services provider, has unveiled a nationwide retail campaign aimed at promoting financial inclusion and raising awareness of its comprehensive suite of solutions. This initiative reflects Leadway’s dedication to providing accessible and customized financial products tailored to meet the diverse needs of Nigerians.
Titled No Looseguard the campaign is a collaborative effort among Leadway Group’s five subsidiaries and business extensions: Leadway Assurance Company (LAC), Leadway Asset Management (LAM), Leadway Pensure (LP), Leadway Capital and Trust (LCT), and Leadway Health (LH). Together, these entities offer a holistic approach to financial security and well-being, providing Nigerians with robust insurance, investment, pension, trust, and health solutions.
The campaign seeks to educate Nigerians on the importance of proactive planning in areas such as wealth creation, risk management, retirement security, wealth protection, wealth transfer, and physical well-being. It emphasizes that the tools for effective planning are readily available through Leadway Group’s comprehensive one-stop-shop offerings.
Empowering Nigerians Through Informed Decision-Making
Diana Mulili, Head of Digital Business at Leadway, emphasized the campaign’s focus on intentional life decision-making and the Group’s commitment to empowering individuals to make smarter choices for their financial security, fulfilled living, and peace of mind.
“Nigerians need to take deliberate steps to secure their financial future and overall well-being. As the campaign aptly states, ‘Life comes at you fast,’ so don’t lose guard; because if you snooze, you lose. This campaign is designed to educate and engage the market, equipping individuals with the knowledge and tools to make informed financial, health, and life choices,” she said.
Mulili further highlighted Leadway’s dedication to customer-centric and innovative solutions, stating, “In today’s rapidly evolving financial landscape, consumers seek not only security but also personalized services that seamlessly align with their diverse needs. Leadway Group is well-positioned to meet these expectations through a diverse portfolio that delivers real value and peace of mind.”
Strategic Market Activations Across Nigeria
To maximize the campaign’s impact, Leadway has strategically launched market activations in key commercial hubs across Nigeria, including Lagos, Abia, Enugu, Ibadan, and Abuja. Through targeted outreach in these locations, Leadway aims to bridge the gap in financial literacy and accessibility, ensuring that more Nigerians can benefit from its services.
This digital media-led integrated communications campaign underscores Leadway Group’s unwavering commitment to empowering Nigerians with essential financial tools, health management solutions, and the knowledge needed for long-term security and prosperity. By enhancing awareness and accessibility, Leadway Group continues to play a pivotal role in strengthening Nigeria’s financial ecosystem.
About Leadway Group
Leadway Group is Nigeria’s foremost non-banking financial services provider, offering a wide range of insurance, asset management, pension, trust, and health solutions. With a legacy of innovation and customer satisfaction, Leadway remains at the forefront of delivering tailored financial solutions that drive economic stability and individual well-being.
