As part of its commitment to innovation, customer engagement, and market expansion, Lasaco Assurance Plc hosted its 2025 Northern Region Customer Forum at the A-Class Park in Maitama, Abuja. The event brought together policyholders, brokers, corporate clients, and industry partners for an interactive session focused on enhancing service delivery and aligning insurance solutions with the evolving needs of Northern Nigeria.
Putting the Customer at the Center
In his welcome address, Kunle Hamza, Regional Manager for the Northern Region, emphasized that customer feedback is a strategic cornerstone of Lasaco’s growth. He noted that engaging stakeholders directly is critical to shaping policies, refining service processes, and strengthening trust in the brand.
Performance, Priorities, and the Path Forward
Managing Director Razzaq Abiodun delivered the keynote presentation, offering insights into the company’s strategic direction and recent performance. He highlighted sustained premium income growth, a bold digital transformation agenda, and operational restructuring initiatives aimed at building resilience in an increasingly complex insurance landscape.
Abiodun reaffirmed the company’s commitment to investing in digital tools and platforms that not only enhance customer value but also position Lasaco as an innovation leader in the Nigerian insurance sector.
A Platform for Open Dialogue
One of the forum’s most impactful segments was the interactive session, where participants offered candid, actionable feedback on areas such as claims processing, product accessibility, communication channels, and customer service delivery.
Brokers and clients alike stressed the importance of maintaining robust product portfolios and nurturing stronger intermediary relationships. The session revealed specific customer needs unique to the Northern market and underscored the importance of localized service models.
Embracing Digital Transformation
Adedayo Adetokun, Head of Strategy, shared updates on Lasaco’s digital roadmap, noting that new platforms are being developed to serve diverse customer segments more efficiently. He also underscored the company’s focus on human capital development, revealing ongoing investments in talent acquisition and staff training to support long-term operational excellence.
A Framework for Continuous Engagement
Closing the forum, Muyiwa Anwoju, General Manager, Sales, expressed appreciation for the feedback and assured attendees that their contributions would directly inform Lasaco’s customer experience strategies going forward.
“This event marks the beginning of a broader, structured engagement framework that we plan to scale across all regions,” Anwoju said.
The event concluded with a vote of thanks from participants, praising the planning and execution by the organizing committee led by Miss Oluseye Smart, Head of Corporate Communications and Customer Experience. Her leadership was widely acknowledged as instrumental to the forum’s success.
