Leadway Assurance, one of Nigeria’s foremost insurance providers, has been unveiled as the Official Insurance Partner of the 2025 Lagos International Trade Fair, the largest international trade exhibition in West Africa. The event will run from Friday, November 7 to Sunday, November 16, 2025, at the historic Tafawa Balewa Square in Lagos.
Organized by the Lagos Chamber of Commerce and Industry (LCCI), the 10-day fair is a key fixture in West Africa’s economic calendar and serves as a dynamic hub for regional and international business engagement. Since its inception, the Lagos International Trade Fair has grown to become one of sub-Saharan Africa’s most prominent trade showcases, drawing participants from over 1,600 companies worldwide.
Speaking on the new partnership, Kike Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance, emphasized the significance of the collaboration.
“Being the Official Insurance Partner of the Lagos International Trade Fair highlights both our industry leadership and our enduring belief in the power of enterprise,” she said. “At Leadway, we know how vital insurance is in driving business growth and safeguarding the future of entrepreneurs and business owners.”
Fischer added that the partnership goes beyond brand exposure. “It’s about creating value. We are committed to supporting MSMEs by fostering an environment where they can grow with confidence. We look forward to engaging with stakeholders across sectors to collectively strengthen Nigeria’s business landscape.”
In addition to this strategic alliance, Leadway continues to redefine the role of insurance in Nigeria through initiatives like the widely acclaimed #NoLooseGuard campaign, which has helped shift public perception by positioning insurance as a proactive tool for building wealth and managing financial risk.
The company also recently shared impressive financial results for 2024, including ₦173.2 billion in insurance revenue and ₦117 billion in claims payouts, reflecting its strong operational capacity and customer-first approach. These achievements have contributed to Leadway’s sustained industry dominance, including a six-month consecutive lead in Media Share of Voice among insurance brands in the first half of 2025.
