CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, is set to officially launch its operations in Lagos on Wednesday, October 15, 2025, with a promise to deliver quality, innovative, and customer-focused life assurance services to Nigerians.
The company, which received its operational license earlier this year from the National Insurance Commission (NAICOM), said it is strategically positioned to redefine the life insurance landscape through technology-driven solutions and a deep commitment to customer satisfaction.
Speaking ahead of the official launch, Eddie Efekoha, Chairman of CHI Life Assurance Limited and Group Chief Executive Officer of Consolidated Hallmark Holdings Plc, expressed excitement over NAICOM’s approval and the company’s readiness to make a significant impact in the Nigerian insurance market.
“We are fully set to deliver quality and exciting life assurance services to our policyholders. This formal launch marks a new chapter as we introduce CHI Life to the market,” Efekoha stated.
He noted that the company had already commenced operations but was formally unveiling its brand to stakeholders and the public to reinforce its commitment to excellence and innovation.
Industry Leaders to Attend Launch
The high-profile launch event is expected to attract key players in Nigeria’s insurance and financial sectors. Among the dignitaries slated to attend are the Commissioner for Insurance, Mr. Olusegun Ayo Omosehin; President of the Chartered Insurance Institute of Nigeria (CIIN), Mrs. Yetunde Ilori; Chairman of the Nigerian Insurers Association (NIA), Mr. Kunle Ahmed; and President of the Nigerian Council of Registered Insurance Brokers (NCRIB), Prince Babatunde Oguntade, among others.
Innovation and Customer Focus at the Core
CHI Life Assurance said its mission is to provide innovative, tailor-made life insurance solutions that enhance financial security, promote insurance inclusion, and strengthen consumer confidence in the sector. The company emphasized its commitment to leveraging digital technology for efficient service delivery and accessibility across Nigeria.
Efekoha assured that CHI Life would build on the Consolidated Hallmark Group’s legacy of professionalism, trust, and reliability.
“CHI Life is built on the strong foundation of the Consolidated Hallmark brand, known for professionalism and integrity. We are committed to exceeding stakeholders’ expectations through prompt service delivery, customer satisfaction, and sustainable value creation for our shareholders,” he added.
A Boost for the Life Insurance Segment
Industry observers have welcomed CHI Life’s entry into the market, noting that the move could stimulate healthy competition and expand life insurance penetration in Nigeria — a sector that remains largely underdeveloped despite the country’s growing population and economic potential.
With its official launch, CHI Life Assurance joins the ranks of emerging insurers positioning themselves to transform the Nigerian insurance landscape through innovation, inclusion, and trust-driven service delivery.
