AIICO Insurance Plc has unveiled a refreshed brand identity, underscoring its ambition to remain competitive and relevant in Nigeria’s evolving insurance market while reinforcing its long-standing reputation for trust and reliability.
The unveiling, held recently in Lagos, introduced a revitalised visual and experiential identity designed to reflect modernity, optimism and innovation. According to the company, the rebrand represents a forward-looking vision that aligns with changing consumer expectations without departing from the core values that have defined AIICO for more than 60 years.
The refreshed identity is aimed at appealing to AIICO’s diverse customer base, which ranges from long-standing policyholders to younger, digitally savvy customers seeking flexible and accessible financial protection solutions. The company said the new look positions AIICO as a brand that grows with its customers while remaining anchored in service excellence.
Speaking at the event, the Managing Director and Chief Executive Officer of AIICO Insurance Plc, Mr Babatunde Fajemirokun, described the rebrand as a strategic and cultural shift rather than a cosmetic change.
He said the unveiling reflects a renewed mindset focused on resilience, innovation and customer-centricity, adding that while the company’s appearance has evolved, its commitment to protecting and serving customers remains unchanged.
Also speaking, the Chief Digital and Information Officer, Mr Olusanjo Shodimu, said the refreshed identity aligns with AIICO’s digital transformation agenda. He noted that the new brand reflects the company’s focus on technology-driven processes, improved efficiency and more connected customer experiences, as AIICO positions itself to meet future demands.
The rebrand will be rolled out across the company’s digital platforms, office spaces, customer touchpoints and communication materials, ensuring a consistent and modern experience for stakeholders.
With the brand refresh, AIICO Insurance Plc aims to strengthen its market position by combining its legacy of trust with innovation and renewed vitality.
Founded in 1963, AIICO Insurance is a leading composite insurer in Nigeria, offering life and general insurance, health insurance and investment management services to individuals, families and corporate clients.
