In a refreshing twist to the usual flowers-and-chocolates routine, AIICO Insurance Plc took its Valentine’s Day message straight to the heart of youth culture — the streets and university campuses.
Rather than rely on billboards and social media posts alone, the underwriting firm partnered with popular street influencer Kabiyesi to spark authentic, high-energy conversations with undergraduates. The mission was simple but powerful: ask one thought-provoking question — How far would you go to protect the ones you love?
The answers? Raw. Heartfelt. Unexpected.
From bustling sidewalks to lively campus corners, students opened up about what love truly means to them. When asked what they would insure if money were no object, responses ranged from “my mum, without thinking twice” to “my entire family” and even “my small business hustle.”
Behind the laughter and viral-style street interviews was a deeper message — love is not just emotional; it’s practical.
Speaking on the campaign, AIICO Insurance Brand Manager, Olufemi John, explained that Valentine’s Day represents more than romance.
“It’s about showing love in practical ways — by protecting the people and things that matter most. Insurance is one of the most powerful ways to do that,” he said.
Through Kabiyesi’s signature energetic style, the campaign connected insurance to everyday realities young Nigerians understand: family responsibility, side hustles, future dreams, and the fear of unexpected setbacks.
Many of the students said they would “pay any price” to shield their loved ones from life’s uncertainties — proof that even at a young age, they grasp the real meaning of care, commitment, and protection.
By taking the message beyond corporate boardrooms and into the rhythm of youth culture, AIICO didn’t just celebrate Valentine’s Day — it redefined it.