Consolidated Hallmark Holdings has intensified its push for broader insurance adoption with a free fuel distribution campaign targeted at motorists in Lagos.
The initiative, executed by its subsidiaries — Consolidated Hallmark Insurance Limited and CHI Life Assurance Limited — forms part of the Group’s Corporate Social Responsibility (CSR) drive aimed at deepening insurance penetration and strengthening retail brand visibility.
Branded #IfYouLoveItInsureIt, the activation saw the companies’ brand ambassadors visit three designated fuel stations across Lagos, offering motorists complimentary fuel while engaging them on the importance of insuring their vehicles and other valued assets.
According to a statement issued by the Group on Friday, the campaign aligns with its 2025/2026 brand engagement strategy, which emphasises “point-of-need” interactions. By targeting high-traffic locations such as fuel stations, the company aims to transform physical engagements into digital leads and real-time insurance quote requests.
Managing Director and Chief Executive Officer of Consolidated Hallmark Insurance Limited, Mrs Mary Adeyanju, described the exercise as more than a philanthropic gesture.
“This activation is a practical expression of our campaign message: ‘If you love it, insure it.’ We are meeting customers where they are, delivering immediate value while reinforcing the need to protect assets they cherish, particularly their vehicles,” she said.
Adeyanju noted that the initiative is also designed to humanise the brand and improve accessibility to insurance products among everyday Nigerians.
“At CHI, we are committed to shifting insurance from being perceived as a reluctant purchase to becoming a lifestyle choice. Direct engagement with the public helps us build trust and demonstrate how insurance serves as a financial safety net,” she added.
The CSR event featured a cross-functional team of employees acting as brand ambassadors. Products spotlighted during the campaign included Motor Insurance, All Risk Insurance, Travel Insurance, Rent Secure, Legacy Plan, and the Edusure Plan.
Social media influencer and auto enthusiast Mohammed Anifowose, popularly known as Mohammed Lexus, attended the event and applauded the initiative. He urged motorists and his more than five million followers to prioritise vehicle insurance as a critical risk management tool.
He described such retail-focused engagement strategies as essential for strengthening brand recall and promoting a culture of insurance awareness nationwide.
Beneficiaries of the fuel giveaway expressed appreciation for the gesture. One recipient, Nnamdi Emenike, who received 10 litres of fuel, commended the organisations for supporting motorists and pledged to explore insurance options for better asset protection.
Another beneficiary, Godwin Bassey, lauded the companies’ initiative and encouraged other insurers to adopt similar outreach efforts aimed at increasing public awareness and financial inclusion.
