In a bid to combat the country’s persistent malaria challenge, LG Electronics has partnered with AXA Mansard Health to launch a new initiative offering free malaria insurance to Nigerians, particularly LG customers.
The partnership, unveiled during a press conference at Victoria Island, Lagos, forms part of LG’s “Life’s Good Care” Campaign, which aims to improve public health and promote healthier communities across Nigeria.
According to the World Health Organization (WHO), Nigeria accounted for 26% of global malaria cases in 2023 the highest share worldwide contributing significantly to the nearly 250 million reported cases that year.
Speaking at the event, Mr. Hyoung Sub Ji, Managing Director of LG Electronics West Africa, emphasized the company’s commitment to going beyond technology to improve lives.
“Malaria continues to pose a serious health and economic threat to millions of families,” he said. “Our commitment goes beyond innovative products; it’s about improving lives. Partnering with AXA Mansard allows us to provide practical healthcare protection to the people who matter most — our customers and communities.”
Mrs. Jumoke Odunlami, Chief Distribution Officer of AXA Mansard and Director of AXA Mansard Health, described the collaboration as a vital step toward making healthcare more accessible and affordable.
“Healthcare must be accessible and affordable, especially when it comes to malaria, one of the most preventable diseases,” she said. “This partnership enables us to extend our malaria insurance plans to protect more families and make a lasting impact.”
Under the initiative, LG customers will gain access to AXA Mansard’s Standard, Classic, and Premium Malaria-Care Plans, which provide a range of health benefits, including telemedicine consultations, access to prescribed medications through accredited pharmacies, and free drug delivery within Lagos.
The Premium Care Plan offers the most comprehensive protection, granting customers access to over 1,000 hospitals nationwide.
By combining LG’s customer outreach with AXA Mansard’s healthcare expertise, the initiative aims to reduce the financial burden of malaria treatment while promoting prevention and early care.
The partnership also reinforces LG’s broader commitment to corporate social responsibility, extending its “Life’s Good” philosophy beyond technology and into community well-being.
For details on how to access the free malaria insurance, customers are encouraged to visit authorized LG Electronics retail outlets or the official LG website.
