SanlamAllianz Nigeria has launched a financial education campaign targeting traders and shop owners across major markets in Lagos, as part of efforts to deepen financial literacy and promote better money management among small business operators.
The insurance firm said the initiative is designed to equip market participants with practical knowledge on budgeting, investing, retirement planning, income protection, and the role of insurance in financial security.
Speaking at the launch, the Managing Director and Chief Executive Officer of SanlamAllianz Nigeria, Tunde Mimiko, said the campaign would be implemented in two phases. The first phase involves physical activations within organised market associations across Lagos Mainland and Lagos Island, while the second phase will feature a radio programme scheduled to debut on two high-listenership stations in January 2026.
Mimiko described the company as more than a traditional insurer, noting that its focus is on long-term financial protection and empowerment.
“We are not your everyday insurance company. We see ourselves as a protection organisation, offering solutions that help people become financially prosperous, secure, and confident. Financial confidence starts with understanding how money works—budgeting, investing, retirement planning, income protection, and the role insurance plays in tying everything together. That is the knowledge we are bringing to these markets,” he said.
Also speaking, the Group Head of Strategy, Marketing and Corporate Communications at SanlamAllianz Nigeria, Chris Ekwonwa, said the Lagos rollout is a pilot phase ahead of a nationwide expansion.
He noted that while Lagos provides a strong starting point, the company plans to extend the initiative to major markets across the country in the new year.
“Lagos is not Nigeria, and we are fully aware of that. This is why we intend to take this initiative across key markets nationwide. We have done it before during our rebranding, when we embarked on a bold roadshow that had never been seen in our industry, and we will do it again,” Ekwonwa said.
The campaign underscores SanlamAllianz’s broader strategy to drive financial inclusion and strengthen public understanding of insurance as a tool for economic stability and growth.
