The Managing Director/CEO of Unitrust Insurance Company Limited, Adedayo Arowojolu, has emphasized that increasing youth participation as both policyholders and professionals is key to deepening insurance penetration in Nigeria.
Speaking at the BusinessToday Annual Conference and Exhibition on Insurance and Pensions 2026, Arowojolu outlined two major strategies: engaging young people as customers and attracting them into insurance careers.
He stressed the need for product innovation and youth inclusion in designing insurance solutions, noting that traditional offerings must evolve to meet modern demands. According to him, rebuilding trust—especially through prompt claims settlement—remains critical to improving industry perception.
Arowojolu also highlighted the growing role of fintech and insurtech in expanding access, urging insurers to integrate products into mobile platforms to stay relevant with younger audiences.
On talent development, he noted that insurers are improving workplace culture, remuneration, and flexibility to compete with sectors like banking and fintech. He revealed that Unitrust Insurance has actively recruited young professionals but emphasized that retention requires supportive work environments, including hybrid work models and career development opportunities.
Encouraging youths to explore insurance as both a financial tool and career path, Arowojolu acknowledged that the industry is often overlooked but offers significant long-term value.
He concluded that aligning the insurance sector with the expectations of a younger generation is essential to driving growth, adoption, and relevance in Nigeria’s evolving financial landscape.
