A new welfare initiative aimed at improving healthcare, financial security and long-term protection for Nigerian entertainers and other creative professionals has been launched in Lagos.
The Society for the Advancement of Entertainment and Trust was unveiled amid concerns over the growing number of entertainers facing serious illnesses, unexpected deaths and financial hardship, with organisers seeking to reduce dependence on public fundraising during medical emergencies.
The initiative was promoted by entertainment practitioner Victory Okelezo, popularly known as Kupa Victory, who said the organisation would focus on creating a sustainable support system for vulnerable members of Nigeria’s entertainment industry.
Speaking at the unveiling, Okelezo said the initiative was conceived in response to increasing cases of illness and premature deaths among creatives.
He described the trust as a non-profit organisation established to promote the welfare of members of the entertainment industry, particularly those confronted with life-threatening and expensive medical conditions.
“The Trust exists to assist and showcase support to vulnerable members of the entertainment industry who face life-threatening and high-cost medical conditions,” Okelezo said.
He explained that the organisation would seek partnerships with government agencies, businesses and individuals to mobilise resources and develop mechanisms capable of supporting creatives in times of serious need.
According to him, the trust’s objectives include providing financial assistance, medical support, advocacy and compassionate care to seriously ill artists while protecting their dignity and recognising their contributions to society.
Falana backs wider insurance coverage
Human rights lawyer Femi Falana, who spoke at the event, described the initiative as timely, arguing that successful entertainers who have made significant contributions to society should not be left dependent on public donations when they encounter medical or financial difficulties.
Falana called for greater awareness and access to insurance among entertainers, urging creatives to adopt sustainable social protection measures that can provide financial security beyond their active careers.
He said the initiative had the potential to serve as a model for other African countries if effectively implemented.
Entertainment figures join board
Several prominent figures from the creative industry were introduced as members of the initiative’s Board of Trustees.
They include veteran actress Patience Ozokwo, representing the Actors Guild of Nigeria; filmmaker Fidelis Duker, representing the Directors Guild of Nigeria; actor Sani Danja; and Bayo Adegbe, representing the Fashion Designers Association of Nigeria.
Falana was also inaugurated as the Protector of the Trust.
The initiative operates under the theme “Life After the Art,” reflecting its focus on helping entertainers and other creatives maintain dignity, financial security and access to support after their active years in the industry.
The organisers said the broader objective is to build a structured welfare system that can provide creatives with access to healthcare and insurance while reducing the financial vulnerability that often accompanies serious illness and retirement from the entertainment industry.
