SanlamAllianz Nigeria has launched a new digital-focused insurance campaign aimed at celebrating Nigerians’ personal achievements, life milestones and inspiring experiences.
The campaign, tagged “Proud Moments 2.0,” is being implemented by SanlamAllianz Life Insurance Nigeria and its subsidiary, SanlamAllianz General Insurance Nigeria.
The company said the initiative represents a shift from conventional insurance messaging that often centres on fear, uncertainty and potential risks. Instead, it seeks to associate insurance with optimism, achievement and the milestones people work hard to attain.
Group Head, Strategy, Marketing and Customer Relations, SanlamAllianz Nigeria, Chris Ekwonwa, said the campaign reflects the company’s desire to recognise achievements alongside its role of providing insurance solutions.
He explained that the initiative would focus on celebrating moments that individuals consider significant, regardless of the size of the achievement.
According to Ekwonwa, the campaign is expected to run for more than eight weeks across digital platforms, with activities including social media nominations, a national radio campaign and product advertising on selected digital channels.
Marketing and Corporate Communications Manager, SanlamAllianz Nigeria, Bankole Banjo, said the company was particularly interested in authentic Nigerian stories shared on social media and featuring positive, life-changing outcomes.
He disclosed that the individual at the centre of the story selected as the most resonant would receive an all-expenses-paid trip to Dakar to watch the 2026 Youth Olympics, courtesy of SanlamAllianz Nigeria.
Banjo said details of the nomination process and campaign activities would be communicated through the company’s social media platforms.
SanlamAllianz Life Insurance Nigeria Limited and SanlamAllianz General Insurance Nigeria Limited were also among the insurers included in the initial list of companies that met the recapitalisation requirements published by the National Insurance Commission.
