A new welfare initiative aimed at strengthening healthcare, insurance and long-term financial protection for Nigerian entertainers and other creative professionals has been unveiled in Lagos.
The Society for the Advancement of Entertainment and Trust was launched in response to concerns over the illness, premature deaths and financial hardship experienced by some members of Nigeria’s creative industry, particularly those who lack adequate social protection.
The initiative, promoted by entertainment practitioner Victory Okelezo, popularly known as Kupa Victory, is designed to provide sustainable assistance to vulnerable creatives while reducing the sector’s dependence on public fundraising during medical emergencies.
Speaking at the unveiling, Okelezo said the non-profit organisation would focus on supporting entertainers facing serious and costly medical conditions.
He explained that the trust would seek partnerships with government agencies, corporate organisations and private individuals to build a sustainable support system for members of the entertainment community.
Its stated mission includes providing financial assistance, medical support, advocacy and compassionate care to seriously ill artists, while protecting their dignity and recognising their contributions to society.
Human rights lawyer Femi Falana, who was inaugurated as the Protector of the Trust, described the initiative as timely. He argued that entertainers who have contributed significantly to society should not be forced to rely on public donations when they encounter serious health or financial difficulties.
Falana also called for increased awareness and access to insurance among entertainers, urging creative professionals to embrace sustainable social protection arrangements that can provide security beyond their active careers.
According to him, the initiative has the potential to serve as a model for other African countries if it is effectively implemented.
Several prominent figures were introduced as members of the Board of Trustees at the event. They include veteran actress Patience Ozokwo, representing the Actors Guild of Nigeria; filmmaker Fidelis Duker, representing the Directors Guild of Nigeria; actor Sani Danja; and Bayo Adegbe, representing the Fashion Designers Association of Nigeria.
The initiative is being promoted under the theme “Life After the Art,” reflecting its broader objective of helping Nigerian creatives secure dignity, healthcare and financial stability beyond their years of active participation in the entertainment industry.
The organisers said the trust would continue to mobilise partnerships and resources to establish a stronger welfare framework for entertainers, particularly those facing life-threatening illnesses and other vulnerabilities.
